Tiktok-Spotify Trend
After becoming the go-to platform for discovering new music, TikTok is collaborating with SoundOn to promote established acts. The platform is also appealing to college students. If you’re looking to catch up on the latest trends, you’ll want to check out these playlists. They’ll make you feel like a rock star!
TikTok has become a go-to platform for discovering new music
TikTok’s parent company, ByteDance, has been talking to labels about expanding into music streaming. The company recently filed a trademark for “TikTok Music” with the US Patent and Trademark Office. In July, ByteDance also announced a partnership with Ticketmaster that will allow users to discover events and buy concert tickets directly through the TikTok app.
Since its launch, TikTok has become a powerhouse in the music industry, enabling artists to gain exposure by leveraging a platform that bypasses conventional music promotion methods. TikTok videos, with their music-infused content, can quickly reach millions of users.
The popularity of TikTok has made the app accessible to mainstream mega-stars and independent artists alike. With its high-quality community of music fans, TikTok’s popularity is helping both artists and studios save money on marketing campaigns. TikTok has also been used by artists to crowd-test new songs while they are in the process of writing them. This has allowed some songs to become hits even before they were released.
TikTok is not only helping aspiring artists but also bringing new artists to the attention of major labels. One example of this is PinkPantheress, a classic dance music-referencing pop musician who has achieved success on TikTok and crossed over into the mainstream music market. Another example is Katie Gregson-MacLeod, a songwriter who was signed to Atlantic Records on the basis of her song “Complex” and its success on the platform.
Spotify is one of the most popular platforms for discovering new music on the Internet, but TikTok has made it easier for users to find new music. TikTok also allows users to use audio clips from other videos to make their own videos. This way, Spotify users can get an idea of what others are listening to on the platform. If a song has gone viral on TikTok, chances are that it will be popular on Spotify soon.
TikTok has also been building a music marketing platform called SoundOn. SoundOn will help artists gain exposure and build their careers. It will also allow artists to upload directly to TikTok and its parent company ByteDance’s Resso.
It’s promoting established acts
One of the biggest trends sweeping the music industry is the Tiktok-Spotify trend. While it might be difficult to see the connection between these two platforms, the data suggest that this new media platform is helping established acts and new artists gain exposure. In one study, 63 percent of participants said they heard about new music for the first time on TikTok. Meanwhile, 54 percent said they learned about the new music from friends or family. These results suggest that the TikTok influencers are also helping new artists get exposure in the music industry.
Artists who want to promote themselves on TikTok should consider the fact that it may be challenging to balance the different aspects of their social media presence. In some cases, the pressure from fans can be too much. In those cases, an artist may have to choose between promoting their new music and maintaining a consistent fan base. However, if their music is popular on TikTok, they can be confident that it will be successful on Spotify.
One example is Sadie Jean, who has gained a significant amount of followers through this trend. The singer gained over 20K Spotify followers in two days after announcing her new song. Moreover, she posted a pre-save campaign on 17th May and released “WYD Now” on 27th May. However, it is important to note that the impact of the duet feature is relatively small compared to other cases.
Despite the challenges of promoting music on TikTok, it is still an extremely valuable way to gain exposure. TikTok has become a major force in the music industry, introducing new artists to a whole new audience every day. Up-and-coming artists should take advantage of the opportunity and capitalize on this new trend.
It appeals to college students
The rising popularity of TikTok has impacted other streaming services, such as Spotify and Apple Music. TikTok songs appear on Spotify’s United States Viral Playlist, and Apple Music also offers playlists titled “TikTok.” The growing popularity of TikTok has also led to shorter song lengths. According to a Pew Research study, nearly half of 18-29 year-olds are now TikTok users. TikTok users often lip sync, make up dances, or even sing along to songs. This phenomenon is known as “UGC” – user-generated content.
TikTok has also rewritten the rules for music discovery. Songs that go viral on TikTok often reach the Billboard 100 or Spotify Viral 50, and the music industry is scrambling to keep up. Some artists and record labels are even hiring influencers to include their tracks in TikTok videos. Despite these changes, TikTok is still a major force in music discovery.
