How the TikTok Beauty Algorithm Works
How it works
If you’ve ever wondered how the TikTok beauty algorithm works, you’re not alone. Many people who use social media are obsessed with beauty standards and comparisons, which can lead to significant damage to their self-esteem and mental health. This algorithm works by analyzing many different facial features, including age, gender, and skin color.
It’s fairly simple to understand how the TikTok algorithm works. The app tries to serve content that is relevant to users based on their interests. It also analyzes the time and duration that users spend watching videos. The TikTok algorithm tries to ensure that users stay engaged and return to the site to watch new content.
The TikTok algorithm is very similar to that of most other social media platforms. It takes into account what you like and watch and combines that with your other behaviors to decide which videos you should watch next. If you’re interested in beauty or cooking, you’re likely to see more videos about these topics, and vice versa.
In addition to evaluating video quality, the TikTok algorithm takes into account the attractiveness of a person’s face. This algorithm is based on studies of ideal beauty standards and looks, and compares the features of a person’s face to a paragon. Based on this information, it assigns a score to users based on how closely they match the paragon.
In order to gain popularity, a TikTok video needs to attract a large number of viewers. The more people who watch a video, the better their chances are of appearing on a For You page. Therefore, it’s essential to drive engagement within the first few minutes of posting.
Its impact on video popularity
TikTok has emerged as a top source of viral video content. Its algorithms determine the type of video content users are exposed to. Almost 50% of users spend at least an hour watching videos on the social network each month, and this number is predicted to reach 25% by 2021. The platform’s addictive nature has led to the development of an algorithm that is tailored to the needs of users.
As part of its virality algorithm, the algorithm uses data to determine whether a video has attractive features. The company uses studies on ideal beauty standards to determine what features are attractive to viewers. The results of this process are then used to assign videos a popularity rating. This system favors videos with similar features to those of popular YouTube stars and other users.
However, some videos do not meet the TikTok algorithm’s quality guidelines. As such, they may not have the same exposure as others. As such, it is important to understand what the algorithm is intended to do before posting a video. For example, TikTok has said that videos with “facial disfigurements,” such as Down syndrome or autism, are not worthy of being featured.
The algorithm is also important because it helps TikTok determine whether a video is more likely to become viral. In addition to this, TikTok also allows users to add captions that contain relevant keywords. However, it is vital to avoid using random keywords, but instead use natural phrases and sentences that draw viewers into your content. Using captions in your video is an excellent way to draw in viewers and encourage them to comment.
The algorithm also takes into account how long viewers watch a video. If a user watches a video from start to finish, it shows that they are interested in what they are watching. Therefore, the longer a video is, the more likely it is to appear on a user’s For You page.
Its impact on diversity
TikTok has come under fire in the recent past for its treatment of content creators of color. Black influencers say the company’s algorithm favors white creators and removes videos created by people of color at an alarming rate. One example is the YouTube star Kahlil Greene, who had a controversial educational video removed due to its “hate speech” content. However, the company has disputed the claims of harassment and has said it is working to highlight selected creators and address concerns related to random fame.
The beauty algorithm disproportionately favors creators who fit certain standards. In addition, those who fit the algorithms’ specifications are more likely to go viral. For example, most of the TikTok users who have gone viral have similar features, and are conventionally beautiful by Western standards. Their videos have received millions of views and are exemplars of what it means to be beautiful with minimal effort. The most popular video by a TikTok creator, “Bella Poarch,” is now on TikTok and has over 44.6 million views.
The TikTok beauty algorithm focuses on how a user looks with various facial features. For example, Subject B had a small face and fair skin, while Subject C had a bigger face and larger cheeks. The difference between the two was dramatic. The subjects were rated according to their appearance, as they were based on a variety of factors, including their ethnicity, age, and physical appearance.
The algorithm’s approach also affects the diversity of creators. While TikTok says it aims to promote diverse creators, it still runs the risk of creating “coverage bias”. This means that TikTok’s algorithms may skew the composition of users’ profiles by favoring conservative accounts. However, ByteDance has pledged to diversify their recommendations. However, the challenge of diversifying content on a social network such as TikTok is enormous.
